I'm Jordy Jaarsma.
I help people believe in themselves — and I give them the smart, soulful strategy to walk their own path. Honestly, devotedly,
led with loving kindness.
Spiritual mentor. Retreat leader. Conscious business coach. Based in the Sacred Valley of Peru — and fully committed to helping people build a life that feels as real on the inside as it looks good on the outside.
You already have the gift.
I help you turn it into a living — and a life that finally feels like yours.
"When I was young, I used to admire successful, wealthy people.
As I grew older, I began to admire kind people — people who work for the evolution of consciousness."
From performance to purpose
Where it started
I grew up in the Netherlands chasing the things you're supposed to want — competition, ambition, proof. At 19 I left for Curaçao. By 20 I'd started my own company, worked inside an entrepreneurship program in Amsterdam, and was managing a beach club back in the Netherlands. At 21 I left for Nepal to work in social impact investing — and somewhere in that year, I walked into my first yoga class and felt a quiet click I couldn't yet explain. A year later I was back home as a senior corporate advisor to executives in the IT sector. At 24 I left for Dubai to close bigger deals and buy my freedom faster. The apartment, the car, the title. From the outside it looked like I'd made it. Inside, it was hollow.
The turning
Starting young in high-responsibility roles — across different countries, cultures, and sectors — gave me something most people don't get until much later: a clear, honest look at where that path actually leads. I'd seen enough to know. So I made a choice. I followed my heart and decided to put my skills to work for something larger than my own success — for the greater good of the people around me.
Where I landed
I landed in Peru's Sacred Valley with one intention: to reconnect. Through ceremony, plant medicine, and teachers carrying far older traditions, I stopped chasing and started remembering who I was underneath all the proving. I became a yoga teacher, started my own coaching business, and created things close to my heart. After almost four years I returned to Holland to teach full-time for two years — studying, deepening, refining. Today I'm back in Pisac, working with people all over the world and supporting spiritual entrepreneurs here in the valley.
Since 2020 I've worked with more than 500 people, co-hosted yoga teacher trainings, and helped establish SolSeed Mystery School in Pisac, where I continue to teach. The Sacred Valley is home now. And this work — helping conscious people build a life that actually fits — is the most meaningful thing I've done.
My Journey
Born in the Netherlands. Left at 19. Never really stopped moving — until I found the place where I was meant to stay.
Curaçao - 2013
Marketing Manager Diving Center, Second job luxury hospitality. The first taste of responsibility — and the first hint that achievement alone didn’t satisfy.
Nepal - 2015
Social-impact work, research within ministries, entrepreneurship program, my first yoga class, a trek to Everest Base Camp. The seed of depth was planted.
Dubai - 2018
Sales Manager. High performance. Everything the external world could offer, still hollow underneath. Dubai was the turning point where I chose depth over achievement
Peru - 2019
Sacred Valley. Ceremony. Mystery School. Home. Peru gave me what I had been looking for — not answers, but the ability to remember what I already knew.
“Each place gave me something. Together they made me someone who could actually help.”
Training & experience
Yoga & Practice
700-hour Certified Yoga Teacher
400-hour Pranayama specialisation
2,000+ yoga, pranayama & meditation classes taught
Co-led a 300-hour Yoga Teacher Training
Taught at 7 × 200-hour YTTs
2 years teaching full-time in the Netherlands (5 different studios)
Transformational Work
Co-founder, SolSeed Mystery School, Pisac Peru
500+ individuals supported since 2020
30+ workshops on life design, conscious business, yoga, & breath-work
3 online leadership programs facilitated
Business & Leadership
Bachelor's degree in Marketing
Junior Account Manager, Amsterdam (age 18)
Marketing Manager, Curaçao +
(VIP Manager high-end hospitality Beach Club)Sourcing & Marketing Analyst, Nepal
Key Account Manager, Pink Elephant IT Services
Sales & Marketing Manager, Dexter Offshore, Dubai
Co-founder, GreenTower vertical gardening startup
Founder, Soulful Solutions (2020–present)
What this is really about
I believe people are not broken. They're disconnected. And when that connection is restored — to themselves, to what actually matters, to something larger than just getting through the week — everything changes.
"I have dedicated most of my life exploring the world, cultures and businesses, studying what it means to live a meaningful life. Everything about the evolution of consciousness, happiness and how you can be more conscious, joyful, and balanced in daily life. To become the pure potential you have always been."
The best place to start is a conversation.
A Deep Dive Session — 2 hours / one focused exchange — is designed to give you immediate clarity and concrete next steps. Or if you're ready for something deeper: the Peru retreat is happening October 2–11, 2026.
