I'm Jordy Jaarsma.
Spiritual mentor. Retreat leader. Conscious business coach. Based in the Sacred Valley of Peru — and fully committed to helping people build a life that feels as real on the inside as it looks good on the outside.
I spent years searching for alignment in the corporate world. I didn't find it there.
I found it in yoga, in the Andes, and in the honest work of knowing yourself.
Now I help others do the same.
From performance to purpose
I grew up competitive. Football, ambition, a deep drive to prove something. At 12, I broke my leg in two during a match. Months of rehabilitation. A long road back. And — looking back — one of the most important moments of my life, because it forced me to slow down and look inward for the first time. At 18, I was a junior account manager in Amsterdam. At 19, I'd moved to Curaçao as a marketing manager in high-end hospitality. At 20, I was in Nepal, working in social impact and entrepreneurship — and walking into my first yoga class, where something quietly clicked. Back in the Netherlands, I stepped into a senior corporate role advising executives on cloud strategy. From the outside, everything looked right. The apartment. The car. The career. Inside, something wasn't working. Dubai was next — high-level deals, powerful networks, six-day work weeks. And still the same hollow feeling underneath. That's when it became undeniable: I wasn't looking for more success. I was looking for meaning. So I left. No safety net. No plan. Just a knowing that this wasn't it. I stopped chasing and started returning. I moved to Peru to develop myself spiritually.
Peru changed everything
I arrived in the Sacred Valley with a backpack, no savings, and a deep intention to reconnect. What followed wasn't quick or easy — but it was honest. Ancient plant medicines, ceremony, the guidance of traditions far older than anything I'd encountered before. Not revelations. Rememberings. I also had the privilege of learning alongside extraordinary people — spiritual entrepreneurs from different backgrounds and traditions — whose way of living in full service to something greater marked everything I do today.
Since 2020, I've worked with more than 400 individuals. Since 2021, I've co-hosted and supported multiple yoga teacher trainings. I helped establish SolSeed Mystery School in Pisac, where I continue to contribute and teach. Today, the Sacred Valley is home. And this work — helping conscious people build a life that actually fits — is the most meaningful thing I've done.
My Journey
Born in the Netherlands. Left at 19. Never really stopped moving — until I found the place where I was meant to stay.
Curaçao - 2013
Marketing manager. Luxury hospitality. Sun, discipline, and the first real taste of what it means to be responsible for something.
I worked hard and lived fully. I also began to notice that achievement alone didn't satisfy.
Nepal - 2015
Social impact work. My first yoga class. Hiking to Everest Base Camp with my sister.
Nepal planted a seed — of depth, of spiritual seriousness, of a completely different way of relating to life.
Dubai - 2018
Sales Manager. High performance. Everything the external world could offer — and still hollow underneath. Dubai was the turning point where I chose depth over achievement and walked toward a completely different life.
Peru - 2019
Sacred Valley. Ceremony. Mystery School. Home. Peru gave me what I had been looking for — not answers, but the ability to remember what I already knew. I've been here since, and I'm not leaving.
"Each place gave me something.
Together they made me someone who could actually help."
How I work
My approach is both practical and deeply personal. I don't separate the inner work from the outer strategy — they're the same thing.
Clarity about who you are leads to better decisions, sharper positioning, and work that actually feels worth doing.
In coaching, I bring:
- Deep listening — I hear what's under the surface
- Soulful strategy — direction that fits who you actually are
- Real accountability — grounded, not pressured
- Business experience across sales, marketing, and leadership
- A framework that takes you from confusion to confident action
In retreats and teaching, I bring:
- 700-hour yoga certification: Hatha, Vinyasa, Yin, Ashtanga, Nidra
- 300-hour pranayama specialisation: 2,000+ teaching hours
- Meditation and self-inquiry facilitation
- Sacred ceremony and plant medicine support
- Grounded presence and genuine depth of care
Training & experience
Yoga & Practice
700-hour Certified Yoga Teacher
300-hour Pranayama specialisation
2,000+ yoga, pranayama & meditation classes taught
Co-led a 300-hour Yoga Teacher Training
Taught at 7 × 200-hour YTTs
2 years teaching full-time in the Netherlands (5 different studios)
Transformational Work
Co-founder, SolSeed Mystery School, Pisac Peru
400+ individuals supported since 2020
30+ workshops on life design, conscious business, yoga, & breath-work
3 online leadership programs facilitated
Business & Leadership
Bachelor's degree in Marketing
Junior Account Manager, Amsterdam (age 18)
Marketing Manager, Curaçao +
(VIP Manager high-end hospitality Beach Club)Sourcing & Marketing Analyst, Nepal
Key Account Manager, Pink Elephant IT Services
Sales & Marketing Manager, Dexter Offshore, Dubai
Co-founder, GreenTower vertical gardening startup
Founder, Soulful Solutions (2020–present)
What this is really about
I believe people are not broken. They're disconnected. And when that connection is restored — to themselves, to what actually matters, to something larger than just getting through the week — everything changes.
Clarity returns. Energy returns. The right decisions become obvious. Work starts to feel like an expression of who you are, not a performance you maintain.
That's what I'm here for. Not to add more to your life — but to help you return to what is already there.
"I have dedicated most of my life exploring the world, cultures and businesses, studying what it means to live a meaningful life. Everything about the evolution of consciousness, happiness and how you can be more conscious, joyful, and balanced in daily life. To become the pure potential you have always been."
A Mission of Service & Awakening
Currently, I teach and coach full-time in the Sacred Valley of Peru offering private coaching, retreats, workshops, that integrate timeless teachings with real-world challenges.
I believe that within each of us lies a deep well of wisdom, waiting to be remembered. If you're ready to step into a life of clarity, purpose, and deep fulfillment, I’d love to connect.
Together, we will unlock your highest potential and create a life rooted in meaning, joy, and authenticity.
Let's get to work for The Great Work
"When I was young, I used to admire successful, wealthy people.
As I grew older, I began to admire kind people — people who work for the evolution of consciousness."
— Jordy Jaarsma
If something here resonates
The best place to start is a conversation.
A Deep Dive Session — 2 hours / one focused exchange — is designed to give you immediate clarity and concrete next steps.
Or if you're ready for something deeper: the Peru retreat is happening October 2–11, 2026.
There are a limited number of spots, and the Early Bird price closes July 2.
